The leading gambling company in Britain made its entrance in the profitable mobile applications market. The casino William Hill that successfully operates in both offline and online enterprise has launched the new application for Android 2.2 platform. After that the introduction into iPhone applications has followed.
The Android Application is available for all customers in United Kingdom. Players may download it directly to their mobile phones. The new option allows the player to make bets on more than 40 000 sport events. The application advantageously differs by its graphics and additional options. More than 200 000 clients have already downloaded applications for iPhone.
Michael Byrne, the director of mobile innovation developments of casino William Hill, stated that the company has launched the application in order to increase their customers' base. He also said that due to the new sports book application the quantity of bets has increased for 800%.